Director, Product (physical) (f/m/x)

Reporting Relationships • Primary Manager: COO and Co-MD • Dotted Line: CMO and Co-MD • Direct Reports: ~10 people spanning Culinary, Product Innovation, Product Strategy, Product Operations, and Product Analytics The Opportunity Factor is a healthy, ready-to-heat meal delivery service that has built a category-defining business in the US and Canada. Now we're building Factor in Europe — and although we have strong blueprints from North America, we have the opportunity to leverage the very rich multi-cultural environment in Europe to tailor both our physical and digital products to five different markets. As our Director, Product , you will own the full product vision and execution for Factor Europe. You will lead a multi-layered team of ~10 people, sit on the Factor Europe leadership team, and maintain a close dotted-line relationship with our CMO to ensure product and marketing move as one. This is a rare kind of role: senior strategic ownership and real infrastructure, with the pace and ambition of an early-stage scale up. If you are a visionary builder who leads with curiosity, earns conviction through data, and holds your team to the same high standard you hold yourself — we'd love to hear from you. What You'll Do • Lead and Develop a High-Performance Product Team • Build, inspire, and manage a multi-disciplinary team — setting a clear vision, establishing the operating rhythms that allow the team to move fast, and investing in the people who will drive Factor Europe's next chapter. • Own and Challenge the Product Vision • Define a clear and compelling vision for what Factor's physical product must become in Europe — grounded in customer insight, commercially rigorous, and differentiated enough to win. Develop a deep, independent point of view on where the North American model translates and where European markets demand something different. • Push the team and the business to think beyond the current roadmap — challenging assumptions, interrogating trade-offs, and ensuring we are always working on the highest-leverage version of the product. • Act as the liaison to our global Digital Product team — representing Factor Europe's priorities in the feature roadmap and collaborating on shared global initiatives that benefit the wider business. • Drive Customer Retention and Commercial Performance • Own customer retention levers as your north star. Build a rigorous, evidence-based view of what drives it and rally the team around interventions that move the needle. • Make product decisions with full awareness of their P&L implications. Take calculated risks, track outcomes honestly, and move quickly to learn and adjust when bets don't pay off. • Build for Multiple European Markets • Lead our effort to find product-market fit across five distinct markets — understanding how consumer preferences vary by culture, and building a proposition that resonates locally while scaling efficiently. • Share learnings across geographies and partner with peers across the HelloFresh Group to continuously raise the bar. • Support new channel strategies, understanding and adapting products for different customer bases. • Align Product and Marketing Strategy • Work closely with the brand & marketing team to ensure product roadmap and marketing strategies are fully synchronised — so what we build, how we talk about it, and how we sell it form one coherent proposition. • Act as the product voice on the leadership team, articulating a compelling vision for where the product needs to go and why. Who You Are • A visionary leader who executes. You set a compelling direction, bring your team with you, and roll up your sleeves to make it happen. • Customer-obsessed and analytically rigorous. Sharp instincts backed by disciplined discovery. Comfortable querying your own data and stress-testing assumptions. • Commercially minded. You understand how product decisions flow through to the P&L — and hold yourself accountable to outcomes, not just outputs. • A cross-functional influencer. You build trust quickly, drive execution through others, and get the right priorities onto other teams' roadmaps. • Internationally curious. You find the complexity of building for multiple European cultures energising, and you seek out the nuances that matter. • An exceptional communicator. You write and present with clarity and conviction — from strategy narratives to leadership updates to product briefs. • Food and/or nutrition obsessed! Requirements • Experience: 8–10+ years in Product, Strategy, or a closely related commercial leadership role; 3+ years managing multi-disciplinary teams. • Technical toolkit: Advanced Excel/Google Sheets; AI proficiency and curiosity required. • Strong preference for: ○ Experience in D2C subscription businesses — retention, lifecycle, and recurring revenue models. ○ Multi-market European experience and an understanding of how consumer preferences vary across the continent. ○ Experience in physical products or FMCG, especially food & beverage. ○ A track record of scaling a product in a new market and finding product-market fit. Compensation & Financial Wellbeing • Enjoy 20% off HelloFresh and 40% off Factor_ subscriptions. • Access the "Benefits at Work" platform for discounts on brands like Nike, Bol.com, and IKEA. • You'll receive a HelloFresh laptop, a €250 home office setup budget, and contribute to the Bedrijfspensioenfonds Levensmiddelen pension scheme (2025 rate 27.6%; employer pays 19.64%, employee pays 7.96%). Health & Wellbeing • Benefit from discounts on ClassPass and gym memberships via Bedrijfsfitness Nederland, free bootcamp classes (Amsterdam), and free subscriptions to Headspace and OpenUp. • Get a 10% discount on additional health insurance at Zilveren Kruis in 2025. Flexibility & Work-Life • Work flexibly with our hybrid setup (50% office, 50% remote), plus a €2.40 daily remote work allowance. • Receive 24 days of annual leave (pro-rated), plus one additional day per year of service (up to 30 days total). • Full reimbursement for 2nd-class public transport to the office, plus €0.23 per km for car and bicycle travel. • Eligible employees can work from another country for up to 8 weeks per year. Career & Development • Grow with our "Learning Never Stops" mindset: participate in Pantry Staple trainings, access internal/external opportunities, and join our cross-market mentoring program. Culture & Environment • Enjoy fresh homemade lunches in the office (€3.00/day), weekly vrij-mi-bo (Friday drinks), quarterly strategy sessions, and team events.