Product Marketing Manager

🌱 About us Greenly was founded in 2019 by Alexis , Matthieu and Arnaud with one mission: make carbon management as essential as financial management . Today, we are a global leader in carbon accounting , proudly B-Corp certified and part of the French Tech 120 . Our climate suite combines smart data collection with intuitive automation, helping companies measure, reduce, and report their emissions with ease — supported at every step by our in-house climate experts. 💚 More than 3,500 companies in 20+ countries use Greenly to manage their climate strategy: from carbon assessments and life-cycle analyses to SBTi trajectories and compliance with CSRD and CBAM. We are now a team of 200+ people from 40+ nationalities , based in Paris, London, Barcelona, and New York. 🌎 To date, we’ve tracked over 200 million tons of CO₂ through our platform. Our next milestone: 10,000 clients and one billion tons of CO2 under management . 🌱 Our Values • Ambition for climate: Minimize GHG emissions, maximize climate impact • Deliver with agility: Work in small increments: fail fast, learn fast, win fast • Own your opportunities: Achieve outstanding results by showing initiative and accountability • Feedback paves the way: Succeed as a team by helping others progress Curious to know more ? Check out our Culture Book , blog , and youtube channel 🎥 🌱 About the role We're looking for a Senior Product Marketing Manager to join our Product Marketing team and take ownership across three fronts at once: vertical positioning, sales enablement, and product launch messaging. You'll work at the intersection of Product, Sales, and GTM — turning complex regulatory and technical subject matter into messaging that converts, and into enablement that unblocks pipeline. This is a senior, high-autonomy role for someone who thinks like an operator, not just a marketer: you'll be expected to diagnose where messaging clarity is costing us deals, and fix it. 🌱 What you will own Vertical positioning & messaging 📣 • Own and evolve positioning across Greenly's strategic verticals (Automotive, Packaging, F&B, Construction/BTP, Fashion/Textile, Pharma/Chemicals, Electronics), anchoring messaging in the regulation that creates urgency for each (CBAM, CSRD/ESRS E1, PPWR, SBTi, EU Battery Regulation) rather than generic ESG framing. • Partner with GTM and Sales to translate vertical positioning into ABM campaign briefs, outbound talk tracks, and content that speaks the language of each buyer. • Keep messaging synchronized with the regulatory calendar — CBAM is the sharpest wedge we have; your job is to make sure every vertical has an equivalent. Sales enablement ⚙️ • Build and maintain battlecards, objection-handling guides, and enablement material that Sales actually uses — no shelfware. • Run regular enablement sessions with AEs and SDRs; treat Sales feedback as a primary input to the roadmap, not an afterthought. • Build Storylane demos and guided, self-serve product tours that showcase Greenly's product in action — for prospects, partners, and Sales to use throughout the funnel. Product launches & messaging 🚀 • Lead go-to-market messaging for new product releases, in particular EcoPilot's AI agents (e.g. the Environmental Engineer agent) and LCA/ACV capabilities — ensuring product pages and campaigns only claim what's actually shipped. • Act as the guardrail between Product and content: no page gets rewritten around a feature that isn't live yet. • Define launch tiering, sequencing, and success metrics in partnership with Product Management. Analyst & industry benchmark relations 📊 • Own Greenly's presence in third-party industry reports and benchmarks (Verdantix, Gartner, Forrester, IDC, Sia Partners, and other analyst/consulting studies) — this is how buyers validate vendors before they ever talk to Sales. • Manage the participation calendar across all tracked firms: decide which benchmarks to enter, own the relationship with analysts, and drive the RFI/questionnaire response process end to end. • Build and maintain a reusable answer library so responses to recurring analyst questions don't get rebuilt from scratch every cycle. • Turn analyst recognition (rankings, "leader" placements, quotes) into GTM assets — sales one-pagers, website proof points, PR. 🌱 Skills to succeed • 💡 3+ to 5 years in Product Marketing in B2B SaaS, ideally in a technical, regulated, or compliance-driven space. • 🧠 Proven track record turning complex/regulatory subject matter into messaging that a buyer (and a sales rep) can act on. • ⚙️ Direct experience building sales enablement material that field teams actually use, not just producing collateral. • 🤝 Strong cross-functional operating style — you'll work daily with Sales, GTM, RevOps, and Product. • 🇬🇧/🇫🇷 Fluent in French and English; comfortable producing final deliverables in English for international teams. • 🪴 Bonus: prior exposure to carbon accounting, ESG, sustainability reporting, or another compliance-driven vertical (fintech/insurtech regs, cybersecurity compliance, etc.). 🌱 Perks & benefits • 💰 Salary of 50k€ per year (total package) • 📍 Beautiful offices in the heart of Paris (9ᵉ arrondissement) • 🏠 Flexible remote work options • ⚒️ Top-notch tools to help you do your best work • 🩺 Private medical insurance with Alan (including mental health support), 100% covered • 🚅 50% Navigo reimbursement for public transport • 🥗 Sustainable lunch vouchers via Ekip • 🤸 Partial coverage of your Gymlib subscription • 🤝 A culture of autonomy, transparency, and collaboration — with a team of highly talented, committed people 🌱 The recruitment process • Meet Dana for a first call • Join Laurent, Head of Growth, for a second interview • Prepare and present a case study exercise • Meet Arnaud, co-founder and CMO • Meet Alexis, CEO • Provide us with 2 references to complete the recruitment process • We welcome you during our onboarding week! 🥳 We’re a team shaped by diverse experiences and ideas. If you’re excited about the role but don’t match every requirement, we still encourage you to apply — you may be the right person for the team. 🙏 ℹ️ For practical reasons, we request candidates to communicate as much as possible via the Teamtailor platform (rather than on LinkedIn, or other channels)